Fashion

Fashion refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole.

Indian fashion, teen fashion and fashion trends are a few of the things which have been discussed here.

Fashion Design Council of India unveiled the 12th edition of Wills Lifestyle India Fashion Week (WLIFW) on 15 October, ushering a new season of refreshed colour pallets, clothing construction and of course many new talents on schedule, of course, which was a day later than the other fashion week, Delhi Fashion Week (DFW), organized by a breakaway group of designers. While the Delhi Fashion Week had its stars and a stronger-than-initially-expected line-up, in totality, the balance of big names has stayed with the Wills Lifestyle India Fashion Week.


FDCI, in order to support the emerging fashion design industry of India, organised WLlFW which provided high business mentoring to the up-and-coming 18 new designers by an established team of fashion industry experts and professionals in areas such as business planning, marketing, sourcing, production and export with a view to help them to consolidate their businesses and helping them to grow up internationally to the next level.


Let us have a peek of what our creative designers had to offer.


Gauri and Nainika Make A Statement


The opening show by Gauri and Nainika was impressive and set the ball rolling at the right note. Their collection emphasized on tall and slim silhouettes with narrow cut dresses and soft and flowing hemlines.

Each style was softly constructed with subtle drapes and details with femininity, grace and elegance in each. The prints were a splash of vivid colours welcoming spring with subtle fluidity. They presented beautifully the understated nudes and grey palette evolving softly into shocking greens merging into dreamy gowns in delicate chiffon with classic use of tulle. Completely devoid of surface embellishment, decoration, embroideries or use of accessories, the whole collection in muted shades gradually flowed into spring colours.


The collection also had an old world splendor and grandeur very well captured in form and colour. The fabric used were crepes, heavy silk, chiffons, satin taffeta, mesh georgette with dramatic use of tulle flaunting the French nostaligic appeal. Free flowing swirls and subtle soft appeal and forms has been achieved through softer lines in construction details and softer cowl drapes at neckline.



Ritu Personifies Elegance


Ritu and Amrish Kumar's creations are synonymous with traditional Indian embroideries and textiles. Their range presented a look reminiscent of European fashion from the 60's and 70's. The dresses, ranging from thigh and knee lengths to full-length maxis, shifts and spaghettis and pallazos, ghararas and wide bottom denims in loud prints and textured wovens were laudable. Every creation had strong flower power feel with a contemporary appeal. Varied influence from the "Maasai" tribes of East Africa, Bengal sari weaves, Maheswaris and the signature Ritu Kumar style resulted in a collection that is a heady mix of voluminous and free flowing shapes, long and glamorous silhouettes and young, energetic and refined looks. The colour story that spilled through the collection is a beautiful flow of earthy "Teal Blue" and "Brick Red", purples, organs, off whites and yellows and an amalgamation of the same in a well planned manner.

Fashion designing can be loosely defined as 'the art of creating fashionable apparel'. With the passage of time, however, the concept of 'fashion designing' has extended to other things such as fashion accessories such as jewellery, bags, footwear, etc. Keeping in mind the evolution of fashion designing, it would not be wrong to define it as 'the creation of fashion'.


Fashion designing has indeed come a long way from the mere designing of clothing. Fashion designing has evolved into a full-fledged industry today. It is well accepted as a career option all over the world. Apart from designing, there are a number of other career alternatives that have emerged in this industry with the passage of time. This article seeks to study the evolution of the industry of fashion designing the then and now.


The origin of fashion designing dates as far back as 1826. Charles Frederick Worth is believed to be the first fashion designer of the world, from 1826 to 1895. Charles, who was earlier a draper, set up a fashion house in Paris. It was he who started the tradition of fashion houses and telling his customers what kind of clothing would suit them.


During this period, a number of design houses began to hire the services of artists to develop patterns for garments. Patterns would be presented to the clients, who would then place an order if they liked them. It was during this timeframe that the tradition of presenting patterns to the customers and then stitching them began, instead of the earlier system wherein the finished garments would be presented to them.


In the beginning of the 20th century, new developments in fashion would take place in Paris first, from where they would spread to the rest of the world. New designs of clothes would be born in Paris before they found their way to other parts of the world. In other words, Paris emerged as the 'fashion capital'. 'Fashion' during this period was mostly 'haute couture', exclusively designed for individuals.


Towards the mid-20th century, fashion garments began to be mass-produced. The bulk of production increased, and people began to have more choices of garments. Towards the end of the 20th century, fashion awareness among people increased, and they began choosing clothes for themselves based on comfort and their own style, instead of relying on the trends prevailing in the market.


Today, as stated above, fashion designing is well accepted as a career option. A number of institutes have come up the world over, offering courses in various arenas of fashion. The number of students who consider fashion as a serious career and who have gone in for courses in the same has gone on rising over the years.


Specializations in fashion designing have come into being. There is a wide range of options for a designer to choose from, such as lingerie, swimwear, women's wear, bridal wear, children's wear, men's wear, footwear, handbags, etc. Fashion designers used to be self-employed earlier now find a number of career opportunities open for them. They can work with garment firms and export houses. They may also be engaged in the job of remodeling haute couture and adapting them to the tastes of the mass market. They might also hold jobs in departmental stores or specialty stores.


Developments in the field of fashion designing have given rise to other related career paths such as hairstylist, make-up artist, fashion journalists, fashion advisors, fashion photographers, etc.


Another significant change that has come about in the fashion designing industry in recent times is the increased use of computers and technology. A number of software packages have come up to aid designers in the process of designing as well as other stages in the production of a garment, easily and speedily.


As is the case with a number of things, Westernization has had its impact on Indian clothing as well. A significant part of the Indian population has turned to Western garments such as jeans, trousers, skirts, T-shirts, suits and shirts, and prefer them over traditional clothing such as sarees and dhotis. There is, however, a certain section of the population that prefers to stick to traditional Indian clothing. Interestingly in the last decade, a beautiful amalgamation of Indian and Western clothing has become popular, which has come to be known as 'Indo-Western' garments or 'Indo-Western fusion' garments.


Indo-Western fusion garments are being largely preferred by Indian consumers males, females and children alike and have now become 'the in thing'. These garments are gaining acceptance in the Indian mindset, and are becoming the choice of apparel at formal and informal events, as well as for work wear. There are several designers who have taken to the designing of Indo-Western fusion garments. Consequently, there are several such pieces of apparel available in the market.


Indo-Western fusion garments are usually a combination of Western-style patterns and Indian designs. Usually, in Indo-Western style salwar kameez, decorative stoles are used as an accessory for added effect. Another way of fusion commonly found in today's times is the use of ethnic embroidery styles from different parts of India - such as Phulkari from Punjab and mirror work from Rajasthan - on dresses with Westernised patterns. Sometimes, more elaborate embroidery styles such as Meenakari, Kundan, Resham and Zardozi work are also used. Denim jackets and pants with Indian-style embroidery and other embellishments on them are all the rage in India today. A shorter version of the kurta, called 'kurti', paired with denim pants or trousers is also quite popular, both among males and females. Another piece of Indo-Western fashion wear that is highly preferred in India is a kurti paired with a straight-cut pant-style salwar and a dupatta. With the passage of time, newer fusion styles are being developed such as short dupattas, pants with slits and sphagetti-style tops in case of salwar kameez. Patiala-style salwars worn with short shirts is yet another example of Indo-Western fusion wear largely preferred by youngsters in India.


This trend of Indo-Western fusion wear has also gradually spread to bridal wear. Sarees are being draped in the Grecian style, and saree blouses are becoming more and more Westernised in pattern. Lehengas worn with halter tops is another example of Indo-Western fusion fashion that is being accepted as wedding wear.


This amalgamation of elements from the Indian and Western cultures is found in accessories as well, especially in case of jewellery. Usually, a light Western touch is added to Indian traditional jewellery, so as to make it suitable for wearing with fusion wear. Apart from this, large, dangling earrings, beads, and fancy bracelets are also in vogue with fusion garments.


Coming to the reasons as to why Indo-Western fusion fashion has become so popular in India, several can be cited. Indo-Western garments have an elegant and trendy appearance, without losing the touch of Indian culture, making them suitable for wearing at all kinds of occasions. They are the perfect blend of elements from both Indian and Western cultures, balancing both, i.e. neither too Americanised nor too ethnically Indian. It is, thus, suitable for wear by almost all age groups, and is all the rage among the youngsters in India today. Indo-Western fusion garments are available in different styles, from daring ones to modest ones. They suit the Indian body type rather well. Fusion wear is more comfortable to wear, as against the cumbersome traditional Indian dresses, which is why it is being largely preferred by the working class.


So, the next time you are out shopping for something trendy but comfortable to wear, don't forget to stop for a few pieces of Indo-Western fusion wear.

We bring you an amazing assortment of products in many brands and styles. This includes a number of skirts wholesale, dresses, pants, jeans, activewear, sweaters and jackets & Jewelry. Our deeply discounted items also include wholesale tops (e.g. camisoles, tank tops, halter tops, t-shirts, tube tops and blouses), wholesale jeans (e.g. boot cut, low-waisted, hiphugger, stretch, straight leg, flared, playfully decorated), and an unparalleled variety of tops, sweaters, jackets, pants, jeans, skirts and dresses in wholesale plus size. We offer a greater selection of Plus size fashion options over most brick and mortar stores!

An intensive fashion dictionary looks like this:

Ahava
leading developer, manufacturer and marketer of cosmetics and paramedical products based on Dead Sea minerals.

Alberto-Culver Company
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SPECIALTY DISTRIBUTION ACCOUNTED FOR 56% OF FIS 2000 REVENUES AND CONSUMER PRODUCTS, 44%

Allou Health & Beauty
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Allou Health Care, Inc. Formerly known as Allou Health & Beauty Care, Inc.. The Group's principal activity is to distribute personal care products and pharmaceutical products. It also manufactures and markets hair and skin care products under pr...

Apl Corporation
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TISSUE PAPER ACCOUNTED FOR 33% OF FIS 1987 SALES; ALUMINUM DOORS & WINDOWS, 21%; WOOD CABINETS, 20%; PLASTICS, 15% & OTHER, 11%

Avon Products Company, Ltd.
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Avon Products, Inc.. The Group's principal activity is to manufacture and market beauty and related products globally. The Group has three segments Beauty, Beauty Plus and Beyond Beauty. Beauty includes cosmetics, skincare, fragrances and toilet...

Axantis Holding Ag
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Axantis Holding AG(AXANTIS) Formerly known as Attisholz Holding AG. Production and sale of special paper products, particularly refined cellulose. The Company also sells chemical by-products, such as alcohol, yeast, and lignosulphonate. Producti...

Babor
Babor offers premium skincare systems for salon treatments as well as for use at home.

Bare Escentuals
Hair, body, and face care beauty products.

BERGEN BRUNSWIG CORPORATION
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The principal activity of the Group is the distribution of diversified drug and health care products which includes pharmaceuticals and specialty healthcare products to the managed care and retail pharmacy markets and to long term care and worke...

Biodroga
The Biodroga biological beauty care systems offers individual, customized solutions to the most frequently encountered skin problems; wrinkles, sensitive skin and impure skin.

Bioelements
Manufacturer of skin care products and makeup, body and spa products, as well as spa scalp and hair system products.

CCA Industries, Inc.
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CCA Industries, Inc.. The Group's principal activity is to manufacture and distribute health and beauty aid products. The products include oral health-care products, skin-care products, hair-care products, dietary products, foot-care products, s...

Chuo Bussan Corporation
SEE ALSO: Profile
Chuo Bussan Corporation. The Group's principal activities are to manufacture and market consumer goods. The operations are carried out through the following divisions: Sundry goods; Hotels and Other. Sundry goods include oil and fat products, co...

Clarins
SEE ALSO: Profile
Clarins. The Group's principal activity is the production and distribution of high-quality cosmetic products (Including face, body and sun treatment products for men and women makeup products) and perfumes through a network of perfumes and depar...

Clinique
Manufacturers and marketers of skin care, makeup and fragrance products. Products are based on research and related expertise of dermatologists.

Colgate-Palmolive Co.
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Colgate-Palmolive Co.. The Group's principal activity is to manufacture and market a wide variety of consumer products. The Group operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. Oral, Personal and Home care produc...

CONCERT INDUSTRIES LIMITED
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Manufactures and sells thermal, latex and multi-bonded air-laid products

Copamex S.a. DE CV
SEE ALSO: Profile
Copamex S.A. De Cv(COPAMEX). The Group's principal activity is carrying out two divisions: packaging, and writing and printing. The packaging division produces kraft, corrugated and special papers. The writing and printing division produces bond...

Cosway Corporation Berhad
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Cosway Corporation Berhad. The Group's principal activities are distributing, selling and renting out of audio/visual home entertainment products. Other activities includes manufacturing and marketing branded toiletries, cosmetics, fashion jewel...

Creightons Plc
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Creightons PLC. The Group's principal activity is creating and manufacturing toiletries and fragrances. The Group's product range comprises Mazarin, Tamarin, Turquoise, Mageia and Fruit. Products include bath additives, shower gels, bath oils, s...

Darphin
Providers of cosmetic manufactured by Darphin.

Decleor
Aromatherapy beauty and skin care products.

Dermalogica
Skin care system designed by International Dermal Institute.

Dial Corporation
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NON-DURABLE CONSUMER PDTS ACCTD FOR 77% OF 2000 REVS; INTERNATIONAL, 12%; SPECIALITY CARE, 7% & COMMERCIAL MARKETS & OTHER, 4%

Dsg International Ltd
DSG International Ltd. The Group's principal activities are the manufacturing and distributing of disposable baby diapers, adult incontinence and training and youth pants products. The Group's brand names are "FITTI", "PET PET", "COSIFITS", "BAB...

Estee Lauder
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Lauder,(Estee) Companies, Inc.(The). The Group's principal activity is to manufacture, market and sell skin care, makeup, fragrance and hair care products. The Group's products include moisturizers, lotions, sun screens and self tanning products...

Fort Howard Corporation
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Fort Howard Corporation is a manufacturer of paper towels, bath tissue, napkins, facial tissue, wipers and speciality nonwoven materials and products. The company operates three world class tissue mills regionally located in U.S. and has operati...

Fort James Corporation
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Fort James Corporation. The principal activities of the Group are the operation in three industry segments: Tissue, consists of the manufacture and marketing of paper-based consumer towel and tissue products as well as feminine hygiene products,...

FPO
Manufacturer of tweezers and personal care products.

Gillette Company
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Gillette Company (THE). The Group's principal activities are to manufacture and sell consumer products throughout the world. The Group operates under five segments: Blades and Razors, Duracell, Oral Care, Braun and Personal Care. The Blades and ...

Guinot
Paris based company offering skin care, sun care, and body products for men and women.

Harima-Kyowa Co., Ltd.
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Harima-Kyowa Co., Ltd.. The Group's principal activity is to market sanitary goods, toiletries and detergents on wholesale basis. It is also engaged in warehousing, real estate leasing and transportation. The operations are carried out through f...

Hengan International Group Company Limited
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Hengan International Group Company Limited. The Group's principal activities are manufacturing, selling and distribution of personal hygiene products including sanitary napkins, disposable baby and adult diapers and feminine cleansing lotion and...

Inbrand Corporation
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Inbrand Corporation manufactures and markets incontinence and feminine hygiene disposable products. The areas of distribution are the clinical markets and the retailers. The incontinence products are sold to the hospitals, nursing homes and home...

Japonesque
Makers and sellers of Japonesque brushes. Includes powder, blush, foundation, concealer, and eyeliner brushes.

Juvena
Swiss manufacturer of high-quality skincare products since 1954.

Kao Corporation
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Kao Corp. The Group's principal activity is the manufacture and sale of household and industrial products. The operations are carried out through the following divisions: Household products; Cosmetics and Industrial products. The Household produ...

Life Energy & Technology Holdings Inc.
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Life Energy & Technology Holdings Inc.. The Group's Principal Activity is to Manufacture The Biosphere Process 'tm' System, an Autonomous Multifuel Micro-Power Electricity Generation System. The Biosphere Process 'tm' System Consumes And Recycle...

Lion Corporation
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Lion Corporation. The Group's principal activities are to manufacture and market consumer products. The operations are carried out through the following divisions: Household goods; Chemicals; Pharmaceuticals and Other. Household goods division d...

Market America
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Market America, Inc. markets and distributes consumer-oriented products and services through a network of 81,000 independent distributors. The products include apparels, automotive lubricants, soil conditioning products, biologically activated h...

Mehaz
Manufacturer of tweezers and personal care products.

Murad
Beauty salons and spas, skincare products such as Nutraceuticals, AHA's, and anti-aging complexes, training facilities for beauty professionals, Los Angeles, California based.

Nu Skin Enterprises Inc
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Nu Skin Enterprises Inc. The Group's principal activity is to develop and distribute personal care products and nutritional supplements. The Group has three product divisions: Nu Skin, Pharmanex and Big Planet. Nu Skin offers effective personal ...

Payot Paris
French skin care and beauty products, sold at fine day spas, salons, and skin care institutes.

Peau Vive
Natural, scientifically tested, environmentally friendly, Italian skin care products.

Perfect Beauty
Makers and sellers of Perfect Beauty tweezers.

Peter Thomas Roth
Manufacturer of moisturizers, eye creams, hair and body, rejevenating, and relates skin care products.

Playtex Products, Inc.
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Playtex Products, Inc.. The Group's principal activities are to manufacture and market a diversified portfolio of consumer and personal products. The operations of Group are carried out through three segments: Feminine Care, Skin Care and Infant...

Plias SA
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Plias SA. The Company's principal activity is the production and distribution of consumer products (soaps, cosmetics, snacks and other food products). The Company is also active in the production of hotel equipment and the distribution of consum...

Prodenta Indonesia Pt.
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Prodenta Indonesia PT. manufactures and markets personal care products. Their brands include, Brylcreem hair lotion, 'She' perfumed talcum products, Zwitsal baby lotion, Louis Marcel talcum powder, Sanex liquid soap and Purol protective skin pow...

PZ Cussons Plc
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PZ Cussons PLC. The Group's principal activity is manufacturing and distributing soaps, detergents, toiletries, pharmaceuticals, electrical goods and milk products. The Group's products are Imperial Leather, Joy, Kids, Premier, Carex, Baby, Luks...

Scott Paper Company
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Scott Paper Company manufactures and markets sanitary tissue paper products including products for personal care, environmental cleaning and wiping, healthcare and foodservice. The company also produces quality coated paper for the printing and ...

Scott Paper Limited
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MANUFACTURES, DISTRIBUTES & MARKETS DISPOSABLE TISSUE PAPER AND RELATED PRODUCTS FOR HOUSEHOLD, COMMERCIAL AND INDUSTRIAL USE

Sothys
French manufacturer of face and body care products, a make up line, and Institute treatments available only in beauty salons.

Sunstar Inc.
SEE ALSO: Profile
Sunstar Inc.. The Group's principal activity is the manufacture and retail sales of oral care products such as toothbrush and toothpaste. The Group is also involved in cosmetic products including shampoos and cosmetics. The operations are carrie...

Svenska Cellulosa Aktiebolaget
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Svenska Cellulosa Aktiebolaget(SCA). The Group's principal activities are to develop, produce and market consumer goods and paper. The Group operates through four divisions namely: Packaging, Tissue, Personal Care and Forest Products. Packaging ...

Swallowfield Plc
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Swallowfield plc. The Group's principal activities are formulating, manufacturing and packaging aerosol and non-aerosol products for retail distributors, the contract-filling of aerosols, and formulating, manufacturing and packaging cosmetic pen...

Tambrands Inc.
SEE ALSO: Profile
Tambrands Inc. is a leading manufacturer of feminine hygiene products. The company concentrates its business on the manufacturing and marketing of menstrual tampons sold under the trademark Tampax. Tampax tampons are sold in more than 150 countr...

Tendercare International, Inc.
TenderCare International, Inc.. The Group's principal activity is to markets, distributes and sells disposable baby diapers, natural formula wipes and related products. The Group distributes the following products under the brand name: Tushies (...

TITANIUM HOLDINGS GROUP, INCORPORATED
Titanium Holdings Group, Inc. The Group's principal activities are to manufacture, purchase, market and distribute janitorial, sanitary supplies and related paper products. The customers of the Group include industrial, manufacturing companies, ...

Tweezerman
Personal care tools for manicures, pedicures, brows and lashes.

Unilever N.V.
SEE ALSO: Profile
Unilever N.V.. The Group's principal activity is the supply of consumer goods in foods, household care and personal product categories. The Group's activities are carried out through six divisions. The savoury and dressings division includes sou...

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